For O 15’s Cafe, a multi-cuisine restaurant chain in Mumbai, our agency was tasked with crafting a dynamic awareness campaign. We designed creative, thematic campaigns around key events like Valentine’s Day, DJ Nights, and Independence Day, engaging the audience with timely, tactical adverts. The core creative campaign embraced the theme of World Music with World Cuisine, blending diverse culinary and musical experiences.

Building on this, we developed a fresh re-launch campaign with the new brand positioning:
Food. Music. Fun. This strategy revitalized the cafe’s identity, making it the go-to spot for a complete dining and entertainment experience. Here’s a look at how we executed this vibrant campaign.