Our agency was brought on board to redefine the brand image and market positioning for **Chandra Modern Builders**, a company previously known for its work as a contractor. The challenge was to establish them as premium developers in a competitive market, delivering on their promises and building trust with potential buyers.

Our primary objective was two-fold:
1. Establish corporate imagery that elevated Chandra Modern Builders as a trusted, premium brand.
2. Launch their group housing project with compelling appeal, ensuring the market embraced them as high-end developers.
We crafted a strategic approach to shift their reputation from contractors to premium real estate developers, focusing on:
– Premium product design to reflect their new brand identity.
– Family-inclusive packaging, appealing to their target audience.
– Raising consumer expectations by highlighting the exclusive, resort-like facilities.
– Clear and impactful communication that positioned their offering as a premium product, worth the price increase.
This strategy culminated in the successful launch of Chandra Panorama in October 2012, with pricing that reflected the new premium image:
– Pre-launch: Rs. 2,700/- per sq. ft.
– Launch: Rs. 2,900/- per sq. ft.
– Diwali: Rs. 3,900/- per sq. ft.
– Aiming at Rs. 4,200/- per sq. ft.

Here’s how we transformed Chandra Modern Builders into a high-end developer and successfully launched their flagship project.