A Bold Rebranding Journey

Rebranding a well-established brand like ACES CASINO comes with its own set of creative challenges, but it also opens doors to exciting opportunities. Our task was to craft a new identity that encapsulates the essence of the brand’s offerings while resonating with its target audience.

We began by convincing the brand owner of the importance of rebranding through extensive research, and a clear vision aligned with ACES Casino’s values. We emphasized the benefits—attracting new customers, staying relevant, and differentiating from competitors—using data, case studies, and visual mockups to showcase the potential impact.

Once the green light was given, our creative team got to work designing a logo that truly represented the excitement and sophistication of ACES CASINO using Clubs (♣), Diamonds (♦), Hearts (♥) and Spades (♠). Drawing inspiration from playing card icons and casino elements, we crafted a visually striking and meaningful design. The process involved deep brand analysis, brainstorming, sketching, digital design, and constant collaboration with stakeholders to refine the final product.

In addition to the logo, our work extended to corporate communication, outdoor signage, OOH campaigns, and even the interior design of casino party spaces. The result was a refreshed, cohesive brand identity that brought ACES CASINO to life in a bold, modern way.