In today’s fiercely competitive marketplace, innovation is not merely about creating better products – it’s about creating entirely new categories. Establishing a new category within a product or service is one of the most powerful routes to growth and market leadership. However, it is also...
In the cluttered digital landscape of today, simply posting on social media isn't enough. Brands that thrive online aren’t just broadcasting they’re building communities, sparking conversations, and creating impact. At Pratima Advertising, we believe that true digital success lies in moving beyond the post and...
Selling products for years, while essential for any business, does not automatically create a brand. To establish a brand name that resonates with customers, withstands competition, and cultivates loyalty, businesses need to undertake a multifaceted journey. Branding is not just about sales numbers; it’s about...
In today's digital age, social media has become an indispensable tool for businesses looking to connect with their audience, build brand awareness, and drive sales. With billions of users active on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, mastering the art of social media...